Content marketing is big business. It’s become an industry unto itself, and with good reason. 60% of marketers create at least one piece of content per day and year over year growth in unique site traffic is 7.8x higher for content marketing leaders compared to followers (19.7% vs 2.5%).
We’re in the prime of the content marketing rush and using quality content to enhance the customer experience.
But before you can even hope to take advantage of the consumers generating more than 100 billion search queries a month for information, you need a content strategy.
You Can’t Go to War Without a Strategy
You’re not just fighting against your competitors out there. You’re waging a war against every distraction that takes the eyes away from your brand and your content.
Do you sense that your social media marketing isn’t providing the outcomes you had hoped for?
Having a strong social media marketing strategy is growing more and more important for businesses and the success that they’re seeking.
Just a few years ago, social media could be viewed as a supplemental marketing effort, but the marketing world of today largely revolves around social media.
Believe it or not, I still hear chatter about whether or not email is still a viable marketing tool. I still frequently field questions about whether or not email marketing is still relevant, effective, useful, dead, etc.
Is email still a viable marketing tool? Unequivocally, the answer is yes. It is still relevant, effective, and useful.
And, no, it’s not dead. Seriously, it’s difficult for a communication channel to be dead when virtually every living soul involved in business has an email.
This is especially true when you consider that every account, subscription and software platform requires an email address. People use email like crazy. More than 200 million emails are sent out every minute of every day.
So we know people have and use email addresses. Does that mean it’s effective for marketing?
Innovation is the entrepreneur’s magic formula.
With innovation, you can come up with inventions, disrupt industries, design marketing campaigns, create new products and make the world a better place.
Innovation can be created, but the process seems to take so long! Slow reflection and intentional observation are surely the path to innovation, but those traits can take weeks to cultivate and months to implement.
Isn’t there a faster way?
Entrepreneurs are experts at speed. And, yes, thankfully, there are ways to become more innovative rapidly.
For a lot of fashion lovers, summer is the best time to experiment with new looks and trends. You can break out of your winter hibernation and have fun with hemlines, sandals, and bold colors. So what are the summer trends shaping up to be this year?
The Cold Shoulder
Giving someone the cold shoulder doesn’t always have to be a bad thing, and this year’s summer trends prove that. The cold shoulder refers to the neckline that includes cutouts highlighting the shoulders. You can find this style everywhere from dresses to blouses. It’s a great way to flash a little summer skin without taking it too far, and it gives clothes a light, breezy look and feel that’s perfect for the warm weather.