Believe it or not, I still hear chatter about whether or not email is still a viable marketing tool. I still frequently field questions about whether or not email marketing is still relevant, effective, useful, dead, etc.
Is email still a viable marketing tool? Unequivocally, the answer is yes. It is still relevant, effective, and useful.
And, no, it’s not dead. Seriously, it’s difficult for a communication channel to be dead when virtually every living soul involved in business has an email.
This is especially true when you consider that every account, subscription and software platform requires an email address. People use email like crazy. More than 200 million emails are sent out every minute of every day.
So we know people have and use email addresses. Does that mean it’s effective for marketing?