5 of the Best Certifications for Marketers to Boost Credibility

Whether you’re a digital marketer, or you’re a small business owner looking for someone to fill that role, it can be hard to figure out the right qualifications. Many digital marketers have college degrees already (although quite a few don’t as well), but what about the additional credentials?

What are the best certifications or additional training and education a digital marketer can have that not only look good on a resume but have real-world benefits and applications? There are a lot of options available, but below are five of the best options for any marketer. The below certifications and courses can also be good for small business owners to look for when hiring a new contractor or employee.

Coppyblogger Authority Training and Certification

Copyblogger is considered the go-to resource in the world of digital content creation, and they offer content marketing training and certification for members of their “Authority” community. It’s a good way for digital marketers to hone their content skills and boost their abilities and expertise in this particular aspect of digital marketing.

To participate, marketers sign up for a paid annual Authority Membership, and then they can also pay to take part in the separate Certification Program.

Digital Marketing Certified Associate Training (DMCA)

With this in-depth digital marketing certification, participants learn everything they need to know to be a digital marketing pro who can hit the ground running. It includes 48 hours of instructor-led training, 40 hours of project work and more, all aimed at ensuring participants are ready to become part of a high-level team, or lead their own campaigns. What’s unique about this certification offered by Simplilearn, is that certification participants work on real-life projects, giving them

What’s unique about this certification offered by Simplilearn, is that certification participants work on real-life projects, giving them valuable experience they won’t get from many other similar courses.

Google AdWords Certification

The Google AdWords Certification is focused on a very specific niche of digital marketing: online advertising and best practices for using AdWords. The AdWords certification exams allow participants to test how much they know about online advertising, from the basics to the more complex. To become AdWords certified, participants must pass two of the certification exams. This includes AdWords Fundamentals, and one from a list that includes search advertising, display advertising, mobile advertising, video advertising or shopping advertising.

To become AdWords certified, participants must pass two of the certification exams. This includes AdWords Fundamentals, and one from a list that includes search advertising, display advertising, mobile advertising, video advertising or shopping advertising.

HubSpot’s Inbound Marketing Certificate

Available through HubSpot Academy, this is an excellent tool for learning about inbound marketing, and the best part is that it’s free, self-paced and open to anyone who wants to participate. This Inbound Certification shows the foundation of inbound marketing, which includes attracting your audience, turning leads into conversions, closing and also transforming happy customers into promoters and brand ambassadors.

Mobile Marketing Fundamentals

Available from DMA, Mobile Marketing Fundamentals is an excellent course because it focuses so narrowly on the key principles of mobile marketing. This course offers a no-frills introduction to mobile marketing, with content that’s actionable rather than only highlighting theories. It’s an interactive

Jessica Corry

Jessica is a marketing consultant specializing in social media trends, business, and entrepreneurship.

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Marketing Techniques You Won’t Learn in College (But Must Know For the Real World)

Have you ever heard people complain that they didn’t learn much from college, but they learned a ton from their first job?

There’s a reason people complain about school. Part of the problem, of course, has to do with the students themselves. (Partying has marginal educational benefits.)

Education itself has built-in disadvantages. I’m not here to disparage education. Education is essential. But education can’t prepare you for some of the most critical aspects of marketing that you will face in the real world.

Here are some of the most valuable marketing techniques that you’ll probably hear nothing about in your marketing classes.

1. Customer psychology

Customer psychology is the science of why people buy. Customer psychology is at the root of every purchase decision.

Apart from a perfunctory Psych 101, few students ever dive into the why and how of buying behavior.

The result is that most companies just guess at consumer behavior. Doing “market research” doesn’t substitute for the intuitive understanding of human cognition that lies at the root of search-click-buy activity online.

Customer psychology unearths valuable information that completely changes the way you approach all of marketing.

  • What are the subconscious activities that predispose a customer to purchase?
  • What conditions lead to a customer’s position in the buy cycle?
  • How do pain and happiness affect a user’s behavior on a website?
  • How do cognitive biases affect purchase behavior?

To benefit from this fascinating field, you’ll have to do the digging on your own.

2. Personal branding.

Apart from a passing reference in “Introduction to Entrepreneurship” you may not even be familiar with the term “personal branding.”

However, building your personal brand is an essential part of marketing in today’s environment.

A personal brand is not about narcissism. It’s about marketing, plain and simple. To sell anything, especially personal or consulting services, you must have a platform. If no one knows you exist, how can they be convinced to buy from you.

The advantage of a personal platform can’t be overstated. The larger and more successful your personal brand, the better you can start businesses, market products, and grow your business.

3. Analytics

Any business student will have his baptism by fire in college math class. Most businesses students may also wrangle with freshman accounting or some other nefarious bugaboo.

But analytics? Scarcely a mention.

Analytics is “the systematic computational analysis of data or statistics.” Sounds boring, but it’s crucial. Why? Because it’s the only way to know what’s going on with your business.

From analytics, you can discover the following:

  • How many website visitors you received over a certain period.
  • How many mobile users converted during the month of April
  • Which headline — version A or version B — caused the most people to buy your product.
  • How 18-25-year-olds interact with your site.
  • Where people are leaving your checkout process

Analytics is like a business genie in a SaaS bottle. How do you get the genie out? You learn analytics. There is a variety of analytics platforms, such as Google Analytics and other systems that help to interpret data in actionable ways. There are also platforms with more detailed types of analytics, such as SEO performance.

4. Mobile

Mobile. Just one word.

But a world of potential.

Mobile and desktop Internet usage is now approximately equal. If you go through school without learning about mobile trends and marketing actions, then you have some catching up to do.

You’ll need to learn about some of the latest and most influential trends in mobile:

  • Mobile marketing in general
  • Mobile social media usage
  • Mobile search engine optimization
  • Mobile app development
  • Responsive design
  • Tap to call marketing
  • SMS marketing
  • Mobile gamification
  • Marketing with wearable technology
  • Mobile checkout
  • Mobile customer behavior monitoring
  • Mobile research
  • Mobile usage trends
  • Mobile marketing statistics and analytics

Mobile is one of the most significant trends in the modern marketing era.

5. Content marketing

The web is driven by content. You’ve heard the phrase, now cliche, “content is king.” As worn-out as it is, the statement is no less true.

Content is what attracts search engines, gains user attention, compels customer conversions, and makes you money.

To not be aware of content marketing is to overlook something that will comprise your most useful and potentially lucrative forms of marketing. I’ve used content marketing to build several businesses. I can assure you that its profitable.

For one of my businesses, Kissmetrics, I spend 99% of the marketing budget on content marketing and email marketing. That’s a lot of money. But there’s a lot of ROI.

6. Search marketing

How do search engines work?  It’s an important issue, because search is what makes the online world go around.

Without a basic understanding of search engine optimization, few companies would be successful with their marketing. Digital marketing starts with an understanding of SEO, keyword optimization, technical optimization, and then developing a plan that attracts and converts the right kind of traffic.

7. Social media

Most college students know how to use social media. But marketing on social media is much different than stalking your crush, looking at pics, and posting status updates.

Social media marketing gets into the thick of promoted posts, engagement levels, ROI, and audience growth. It takes a level of commitment and sophistication to get at Facebook from a totally different angle.

8. Conversion optimization

Conversion rate optimization or CRO is a mix of psychology, art, and science, that gives you a major ROI. Defined precisely, CRO is a systematic approach to improving a user’s website experience so that they are more likely to convert, or take a preferred action.

Conversion optimization starts with understanding your users (refer to customer psychology on this one) and knowing exactly who they are and what they want. From there, conversion optimizers shape a website structure and content so that it is most likely to gain the attention and action of the users.

But that’s only the start.

The real action in conversion optimization is the testing. Conversion optimizers use a practice called a/b testing (or split testing) to know for certain which variations of a website convert more users.

Few universities have courses on split testing, even though it’s an important part of marketing. To get at this, you’ll have to do research and get practice.

Conclusion

I understand why schools don’t offer courses in all of these things. It’s hard to teach a course in an area that is constantly changing.

Marketing is an industry that is in constant flux. The best practices of a few months ago are outdated almost as quickly as they are adopted.

That’s why it’s up to us to try to keep pace, self-education, research relentlessly, and apply what we know.

What marketing lessons do you wish you learned in college?

Jessica Corry

Jessica is a marketing consultant specializing in social media trends, business, and entrepreneurship.

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8 Facts Most SEO Companies Don’t Want You to Know

The tricky thing about search engine optimization (SEO) is that it’s always changing, always evolving depending on how Google (let’s face it, Google is thesearch engine we’re optimizing for) updates their search algorithm.

In just a few years, SEO has undergone several radical changes. In the old days, SEO was focused on gaming the system with heavy-handed keyword-based strategies and black hat techniques, both of which eventually became obsolete (though the case for keyword tactics can be made).

Today, modern SEO strategies are centered on providing a valuable content and a solid user experience—things that actually have a direct impact on users rather than search engines.

Yet underneath all that progress and layers of complexity, many of SEO’s fundamental tenets are still present. It’s just that many SEOs and marketing agencies don’t really give their clients the real scoop behind this field of marketing.

In this article, I talk about a few SEO facts your marketing agency may have failed to mention, intentionally or not, to you.

Hopefully, if you’re looking to hire an agency or consultant, the facts on this guide will help you ask the right questions.

1. SEO Isn’t As Hard as Marketers Would Have You Believe

As marketers, interpreting data and using what we learn to make appropriate changes is part and parcel of our job. As such, it’s important to have some kind of technical knowledge on factors that affect all fields of marketing.

Now, while it may seem that this is especially more applicable to SEO than other marketing platforms, that’s not exactly the case.

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The basic principles of SEO are often buried under a lot of intimidating jargon, making it seem more complicated than it actually is. But as the story of Chloe Spencer shows, even a young teenager can use SEO techniques to make a little money on the side.

Sure, her dad is an SEO expert, but that’s not really a valid excuse. You have the entire Internet at your disposal. The number of guides (this included) giving you a walkthrough on SEO numbers in the thousands.

Of course, this isn’t to say that some technical expertise isn’t important with SEO. At some point, you’ll need to talk about things like:

  • Page speed
  • Clickthrough rates
  • Site architecture
  • Web usability
  • Responsive design
  • Conversion rates
  • Bounce rates

And yes, all these key performance indicators (KPIs) have significant roles in SEO. But trust me when I say that they can all be learned at your own pace.

The truth is that when you stop to think of its true definition, SEO isn’t really a technical skill. Yes, data plays a huge role in SEO success, but at its heart, it’s about building online relationships and understanding online user behavior.

And guess what? That more or less falls under traditional marketing territory.

2. No One Really Understands the Future of Google’s Search Algorithm

Any agency or SEO that tells you they know what will happen to Google’s Search algorithm in the future probably doesn’t know what they’re talking about. Even the folks at Google are having problems confirming or denying algorithmic updates.

In the history of Search, Google’s has released four major algorithm updates, named in chronological order:

These four are the big boys of algorithm updates, but between these refreshes, Google has also made several hundred (perhaps even thousands) algorithm tweaks that fly completely under the media’s radar, but may still have some kind of impact on your SERP rankings.

And there’s no way one agency, much less one person, has the inside scoop behind all these updates.

So does this mean we’re completely at the mercy of Google? Not quite, if you ask me. With their most recent updates, Google’s basically telling us something we’ve known all along as best practice:

  • Focus on delivering a great user experience
  • Provide high-quality and useful content
  • Control low-quality links

3. There’s No “Secret Recipe” to Going Viral

Yeah, this one might be a tough pill for many people to swallow. Going viral is seen by many as the Holy Grail of marketing, and for good reason. A content asset that generates thousands of views, likes, or shares can dramatically increase your brand’s visibility. But is virality an exact science?

Some would like to insist that it is.

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While it certainly helps to look at the anatomy of viral content, replicating the unique series of actions that pushed a certain content asset to go viral is a process of trial and error. And anyone who guarantees your content will go viral is probably overstating things.

In fact, if your SEO strategy’s entire purpose is to find a way to go viral, then I’m telling you right now: it won’t succeed.

SEO comes in by tweaking content to increase its chances of being picked up by influences and shared within their respective circles. Is it virality at the level of “Gangnam Style”? No, but that example is an extreme one, and highly unlikely to be replicated by any marketer.

4. Keywords Are No Longer King

As mentioned earlier, gone are the days of keyword-based strategies being the be-all and end-all of search engine optimization. We have Hummingbird to thank for that, which really shook up SEO by drawing a line in the sand separating old school and modern search optimization principles.

There’s old and new SEO, and they answer different questions.

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With the introduction of Hummingbird, Google has redirected the focus from keywords, to actual users. This isn’t to say that keyword research will no longer be important, because it still is, especially when expanding into new markets.

But keywords now play a relatively minor role when it comes to pushing content that solves your audience’s problems, which is really the thrust behind Hummingbird. To do that, you need to answer questions your target market is likely to ask about your brand, as well as your products and services.

In other words, focus on the user instead of keywords. Sure, leverage relevant keywords in your content, but they shouldn’t get in the way of quality and value.

As a bonus tip, experience has taught me that 91 percent of my search traffic comes from long-tail keywords, so experiment with long-tail phrases instead of head keywords.

5. Top 5 or Nothing

When it comes to search rankings, anything below the sixth spot for your target keywords won’t be worth it. It’s either top or nothing. Not first page, as some marketers will try to guarantee (a huge red flag if any), and not top 10.

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A report by Chitika shows that the top 5 search engine results receive 75.7 percent of all clicks. The top spot gets 33 percent of all traffic, while the second spot gets 18 percent, with the percentages decreasing as you go down in rank.

If anything, this means running a hyper-focused keyword campaign in order to get results. Focus on the most valuable keywords, building your content around them.

You don’t want to spread yourself too thin, because that will just give you mediocre rankings across multiple keywords at best.

6. Your Blog is Your Biggest Search Bargaining Chip

SEOs will tell you your blog is important, but what they won’t tell you is how powerful it really is.

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From the top of my head, here are the three best reasons to set up a blog, or revive your site’s inactive blog.

  1. A blog drives traffic
  2. A blog helps convert traffic to leads
  3. It builds your reputation or authority

With Google pushing for high-quality content as a primary ranking signal, the cliché of “Content is King,” is getting more and more firmly rooted in fact. But from an SEO perspective, having a steady stream of content on your website blog gives Google the signal that your business is showing online activity.

And from a human perspective, any sign of blog activity is a welcome indicator of someone actively managing the site.

Remember, stagnant sites are boring and look unreliable. If you want to give your visitors and customers a reason to come back, offering valuable content through your blog.

7. You Can Start Small with SEO

SEO is perfectly scalable. Don’t believe anyone who says you need to be firing on all cylinders right from the get go. If you don’t have the resources to invest in large-scale content marketing, link building, or conversion rate optimization (CRO), you can just as easily start small with the most actionable methods.

Check your site structure

The fastest way to ensure your site’s search engine friendliness is with a quick evaluation of its site map, HTML readability, and folder structure. Free tools like Google Webmaster Tools will notify you of any HTML errors, duplicate meta tags, and descriptions that could be hurting your site’s ranking.

Run a quick keyword study

If you’re completely new to SEO, don’t worry. Right now, think of 3 to 4 words and phrases you would use to find your site on Google. Ask your friends and family to do the same, and then compare your results. If you see overlapping keywords, chances are, these will be what your target audience will use as well.

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You can then use Google’s Keyword Planner tool to run searches for these keywords, checking for search volume and competition. If there aren’t any searches, there’s no use targeting these keywords. Conversely, if competition is too high (too many searches) consider using long-tail variations of your keywords for better results.

Share your site and its content on social media

If you already have blog posts and articles on your site, you should start posting them on social sites to generate traffic. It’s quick, easy, and a complete no-brainer. Your SEO will then have something to work on once you bring him on board

8. SEO Isn’t Just SEO Anymore

You’ve probably heard talk about how SEO is dead, or how Google’s search algorithms have made it irrelevant today. There’s actually a little bit of truth to these statements. It’s not that SEO is dead, it’s just that it’s changed.

In one of my previous articles, I pointed out how SEO is actually all about content marketing—their goals overlap, their purposes are intertwined, and the techniques involved complement each other.

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Perhaps the best way to describe this symbiotic relationship is by thinking of SEO as the blueprint.

  • SEO tells you what keywords to use.
  • SEO tells you what the most ideal content length is (through analytics).
  • SEO tells you to use backlinks
  • SEO needs content

As it turns out, content marketing provides the answer to make this blueprint a reality.

  • You can’t optimize anything without content
  • Content provides the avenue to drive backlinks
  • SEO craves consistent output; content marketing helps you do just that

Conclusion

If you’re looking to work with a digital marketing agency or an SEO consultant, the facts and issues raised in this article should help you make the right decisions when bringing in outside help. And hopefully, this doesn’t take away from your view of the value of SEO, and how it’s truly a worthwhile investment when marketing your brand online.

If anything, this guide highlights the importance of working with a reliable SEO consultant. Just remember to do your homework so you’re not being led on or pushed into something that’s a complete waste of time and money.

What about you? Do you have any insider information about SEO you’d like to share?

Jessica Corry

Jessica is a marketing consultant specializing in social media trends, business, and entrepreneurship.

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6 Reasons You’re Wasting Your Marketing Time

Avoiding time-wasting at the UDRP

Have you ever had an experience when you realize Oh, shoot. I’ve been wasting a ton of time!

I’m sure you have. I certainly have.

Some of my marketing experiences have led me to conclude that some of my approaches were a total waste of time. I want to share a few of those with you.

Before I jump into it, though, I want to make a quick disclaimer.

Every business is different. You may be doing some of the things I describe here as a waste of time. That doesn’t mean they are a waste of time for you or your business.

Maybe your unique situation, your past successes, your target persona, etc., all suggest that you should keep up whatever you are doing. That is entirely your decision to make.

In other words, take this list with a grain of salt.

That being said, if you are interested in winning back some of your time and making your marketing ten times more effective, then read on!

1. You’re focusing on the wrong social media platform.

Ah, social media.

Would you believe that some people say social media marketing is a waste of time altogether?

I’m not going to go that far. My experience in social media marketing has been pretty positive.

However, there are ways of social media marketing that drain enormous amounts of time and revenue.

This is to say nothing of the time spent on our personal social media exploits. Maybe that’s a waste of time?

Source

Instead, let’s talk about the platforms that you’re using for your social media marketing.

Are you using the right platform?

Everyone says, “You need to be using Facebook, Twitter, and LinkedIn.” And I agree.

Some say, “You’ve got to use Google+, Pinterest, Instagram, and Periscope.” And I sort of agree.

And some say, “You must use Snapchat, Vine, WhatsApp, and Twoo.” And I’m not sure if I agree or not.

What’s at the heart of the matter?

The deal is that there are hundreds of social media platforms. You have to choose the ones that are going to give you the best ROI.

Don’t assume that it will be Facebook, Instagram, Snapchat, or Twoo. Instead, research the heck out of your target persona, and know for sure. Then, validate your research through real-world testing.

You have the potential to waste months of time and give up thousands of dollars in revenue by picking and sticking to the wrong social media channel.

2. You’re creating and pitching articles to the big publications.

If you’re into content marketing and guest blogging, good for you.

Personally, I’m a huge fan.

Here’s something that I learned, though. Pitching articles to the big publications can be a soul-sucking waste of time.

If you land a contributor spot with, say Forbes, Entrepreneur, FastCo., TechCrunch, etc., that’s great! It gives your personal brand and business a massive boost.

But that’s a big if. The editors of these publications deal with hundreds of eager applicants each day. Your chances of landing a spot are slim.

Most of the people who write for the big-name publications have been introduced by someone who knows someone or they’ve carved out an identity for themselves by starting some big company or something.

It takes hours to research the publication, create a unique article, find the right person to send it to, and wait for a response.

You’re probably wasting your time.

What should you do instead? Target the smaller and more accessible publications that are within your niche. These publications are more likely to accept your guest post. Besides, many of these publications are directly in line with your target audience.

 

3. You’re split testing tiny, insignificant things.

Split testing is awesome.

Wasting your time split testing is not awesome.

As game-changing as split testing can be, it’s a risky game. Why? Because it’s so tempting to test minutiae, to test the tiny things that won’t make a big difference to the big picture.

You’ve probably heard the stories of the guy who tested his button color and scored a 5,000% boost in conversions.

Okay, that doesn’t happen most of the time.

Those “secret” or “shocking” conversion optimization lists are fun to read, but risky to implement yourself.

What’s going to give you the biggest bang for your marketing time?

Testing macro conversions.

I recommend that you continue testing micro conversions, but focus your split testing on the larger actions.

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Micro conversions are valuable insofar as they lead to macro conversions. But macro conversions are the money-makers and that’s why you should focus more time on them.

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4. You’re using too many social media platforms.

I touched on this somewhat above. The more social media platforms you use, the more time you are potentially wasting.

Why?

Your target audience is probably only focusing on a few social media platforms. Your goal is to find those platforms, engage, and see some value.

If you spread yourself too thin across too many social media sites, you become less effective at any one.

You can end up wasting a lot of time.

Some of the most time-consuming social media activities are learning the platform, analyzing your efforts, and curating content to post.

The more platforms you use, the more time you expend on these efforts.

Watch your social media usage carefully. If you feel tempted to broaden your social media net to include more sites, make sure you’re seeing some ROI.

5. You’re not promoting your blog posts.

If you go to the effort of writing it, then you need to promote it.

If you don’t promote your content, then you’ve wasted all the time that you spent creating it.

One great example of content marketing is Buffer. Their blog posts are long, meaty, and rich with information and research.

Here’s how long it took Kevan Lee, Buffer blogger extraordinaire, to write some select blog posts.

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You can see that he’s at around 3 hours for most blog posts, regardless of the word count.

The average 500 word post takes the average blogger from 1-2 hours.

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Wherever you are on the time/content continuum, I can safely assume that you spend quite a bit of time creating your blog posts.

That’s okay. Keep on doing it. Increase your speed and output if you can, but keep putting in the time to create the posts.

The place where you’re wasting your time is in not promoting it.

It seems contradictory that you’re wasting your time by not doing something thattakes time, but it isn’t.

Here’s why.

If you don’t promote your blog, then all the time that you spent writing it is wasted.

When you finish writing a blog post, you may feel a sensation of relief — a respite. You might say, “Ah. That’s done. Now, I can take a break.”

But in reality, your work has just begun. It’s time to promote, share, syndicate, inform, email, post, tweet, like, and spread the good news.

Kevan Lee of Buffer spends about seven minutes promoting his posts.

However, he has the benefit of an entire team to aid in promotion. Plus, he has an automated process.

Here’s how he explains it:

Each new post also goes out to our RSS email list. And this process happens automatically. Each new post is grabbed by MailChimp and sent out at 10:00 a.m. Pacific Time.

Systematizing and automating the marketing process can really speed things up, so give this a bit of attention as you seek to save time.

6. You’re reaching out to the wrong influencers.

Influencer marketing is a great way to augment your marketing strategy.

If you don’t do it correctly, however, it can create some pretty big problems.

I’ve worked with businesses who’ve wrecked their brand integrity by choosing the wrong influencers. You can read about some of the dangers of influencer marketing in my LinkedIn article on the subject.

The point that I want to focus on here is the time issue. It can seem like influencer marketing will save you time. After all, you’re relieving yourself of the time it takes to do marketing by letting influencers do it, right?

But what if you choose the wrong influencer? That produces the opposite desired-effect.

Besides, influencer marketing takes a lot of time by itself. Finding the influencers, determining how to contact them, reaching out to them, and pitching to them with an influencer proposal is very time-consuming.

Conclusion

Want to save some money? Then save some time.

There are plenty of things that can waste your time — WaitButWhy, MentalFloss, Buzzfeed, etc.

That’s okay, some of the time.

Don’t let your marketing activities be a waste of time. If executed properly, your marketing can be a lean, powerful, and efficient machine. It can generate leads, bring in customers, and make you money.

But instead, you’re spinning your wheels on stuff that doesn’t work, won’t work, and is just frustrating you.

This coming year, make it your goal to unleash the most effective marketing methods ever. Cut the fluff. Dispense with the time-wasters, and push ahead.

What things have you found to be total marketing time-wasters?

Jessica Corry

Jessica is a marketing consultant specializing in social media trends, business, and entrepreneurship.

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3 Digital Marketing Guesses You Should Stop Making Today

Want to hear one of the worst things that a marketer can do?

Guess.

That’s the answer — guessing. Guessing rather than knowing often produces serious marketing mistakes.

Why is this true? Because our guesses are often wildly inaccurate and strategically dangerous. A guess-based approach to marketing could plunge your business into disaster.

That’s how marketing used to be.

In decades past, the success of a marketing director depended heavily on his or her ability to predict the future, often times by guessing. Guess well, and you were a success. Guess poorly, and your marketing career was short-lived. Marketers became adept at reading the tea leaves, and depending upon their gut and experience to make educated guesses.

Those days are long gone. Today, we’re floating in oceans of available data. Yet we still make guesses. 

Recent studies have shown that 79% of workers make uninformed decisions. 70% of marketers in one survey admitted that their data has limited capability and effectiveness.

The problem comes when we fail to 1) realize our need for data or 2) seek the necessary data.

Jessica Corry

Jessica is a marketing consultant specializing in social media trends, business, and entrepreneurship.

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