Republishing Content: How to Get More Traffic by Writing Less

Getting traffic to your blog is hard work – far more than you ever imagined.

How much easier would life be if you could just write remarkable content and have readers flock to it by the thousands?

Life would be pretty awesome.

Unfortunately, that’s rarely the case. You’ve got to work for traffic. For many bloggers, that means writing more guest posts. These bad boys put your content in front of audiences much larger than yours, and ultimately driving more traffic to your site.

But somebody has to write those guest posts, and usually that someone is you.

What if there was another way? What if you didn’t have to spend hours writing more content?

That’s where republishing content comes into play.

Why You Should Blog Smarter, Not Harder

Creating compelling content that keeps your readers engaged and happy is no easy task. It’s time consuming.

Think about the last article you wrote that absolutely killed. How many hours of your time did you spend on it? If you’re like me, I’m guessing upwards of 5 hours, sometimes much more.

This is why republishing is such a powerful way to grow your site’s traffic. It’s all about blogging smarter, not harder.

Derek Halpern of Social Triggers uses the 80/20 rule for his blog marketing strategy. He spends 20% of his time writing content, and 80% marketing it.

Here’s how you can republish your already existing content and do the same:

Identify Your Best Performing Content to Republish

 First, you want to find which pieces of content generate the most traffic for your website. This is usually a great indicator of performing well on larger publications (assuming they’re in the same niche).

There are a variety of SEO checker tools available to help you identify your best performing content. Or, you could use Google Analytics by going to the Behavior tab and clicking on Overview. This will give you a rundown of your site’s most viewed pages and posts.

Find a Site That Accepts Republished Content

 With your content chosen, next you need to find a site to target for republishing. Start by listing out other sites in your niche that you’re familiar with. Larger sites like Entrepreneur magazine are great. While usually more competitive, they also always need content. This is good news for you.

If you’ve taken the time to write something truly remarkable, you will probably stand out from the rest.

There are plenty of sites out there that will not accept republished content, but there are tons that will. This step is all about doing research and finding a blog that fits your bill.

One site that always accepts republished content is Medium. There’s no gatekeeper, so you can simply copy/paste your articles there, use relevant hashtags, and press publish. The risk with Medium is not knowing whether or not your content will make it in front of a large audience – something that’s guaranteed with a larger publication.

That said, there are still plenty of positive reasons to republish your content on Medium if all else fails.

Craft Your Pitch and Send the Article

 

Not every site is going to accept your republished articles. You have a much better chance if:

  1. They publicly state that they accept them
  2. You craft a compelling, hard to resist offer

When reaching out to another blog, you want to be honest and straightforward. Don’t try to sneak an article past them without mentioning it’s recycled. Let them know it’s a post you’ve already published on your website, but you know their audience would love it.

They might want you to change at least a small percentage of the article. If that’s the case, happily oblige and reap the benefits of more traffic with very little extra work on your end.

As a final word of advice, don’t just read this article then do nothing. Creating a well-oiled, traffic-generating machine is all about blogging smarter, not harder.

Identify your best content for republishing, find a new home for it, then convince the gatekeeper it’s a win-win for both of you.

Jessica Corry

Jessica is a marketing consultant specializing in social media trends, business, and entrepreneurship.

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How to Leverage Your About Page in Your Content Strategy

Your About Us page is one of the most important elements of your business, but it’s also  one of the most undervalued.

Even if you’ve followed the countless tips online for writing the best About Us page there’s a pretty good chance that you’re making the same “set it and forget it” mistake.

The About Us page is where your customer turn to learn about your company. What they see can result in either the loss or gain of that customer.

Here’s what we can do better to leverage the About Us page in our content marketing strategy.

Make a Better Human Connection:  Design a Better About Us Page

I’m going to assume you’re at the point where you’ve invested time into your About page and have already studied how to get the most impact from that content.

If that’s not that case then I want you to read and digest this guide from CopyBlogger before reading on. It will give you a detailed rundown on how to vastly improve the quality of your About page content. If you are writing an about page for your personal website, check out a guide that I wrote.

This is where we need to step up our game to include better on-page engagement and make your About content an integral part of your content strategy.

Your About Us is More Than an About Page

Stop thinking of your About page as an About page and start thinking of it as a super-powered landing page.

Landing pages are the heart and soul of any marketer’s inbound lead generation efforts. Despite that relevancy to lead generation and conversion, 44% of clicks for companies are directed back to the homepage rather than any particular landing page according to MarketingSherpa’s Landing Page Handbook.

We can do whole lot better than that, and I’ll bet your metrics would agree.

Every set of numbers tells a story. Unique users, time on page, referral sources and visitor flow paint a pretty clear picture about why people visit your About page.

They’re interested in doing business with you while simultaneously judging you. On some level they’re engaging with you and your metrics can show you not only how they arrived but what they do after they read your About content.

That reveals two opportunities where you can work your About page into your content strategy – external and internal.

Pushing External Traffic To Your About Us Pages

Landing pages are awesome… blah blah. Don’t drive traffic to your homepage… blah blah. Do A/B testing… bah blah.

That’s all necessary and true but it’s been talked about a thousand times and it’s lame. Those tips never get to the heart of how to leverage your About content once you’ve made it awesome.

From an external position there are several ways to start driving traffic back to your About page in a way that makes it relevant to the user experience, and where it becomes a critical part of your sales funnel.

Tie videos to your About page

If you want to tell your story in a digestible format that is quick and engaging, do it with video. Push out video content on sites like YouTube, Vimeo and through shorter clips like Periscope videos and Vines.

In every video you publish you should link back to your About content. Let them get a taste for who you are, and your personality, then push them to your brand centerpiece when they click to find out more.

Don’t just give them a wall of text when they land there. Embed more relevant video and make the experience visually captivating.

Grove Labs built an innovative concept; that people can create a more resilient where food production is spread out, making it easier for anyone to build and grow healthy produce in their homes. It’s a very cool story and makes for an intriguing video.

Grove Labs greets you with this video preview that spans their About page with a play button that invites you to watch and learn more about their ideas, story and their founders.

What’s even better is that the video is responsive so it makes for an amazing mobile experience – something to consider since mobile search queries are now surpassing desktop and more people than ever are browsing the web from mobile devices.

Video is a compelling way to incorporate your About content into your content marketing strategy, just remember to use text along with your video for visitors who can’t watch or have difficulty playing it.

Send social traffic to custom About pages

There’s a lot of traffic being driven to websites from social media so a customized landing page is a necessity. Think about it: the people who click your ads and content links from social media sites – as well as paid social campaigns – are valuable visitors. They’re in the process of engaging with your brand.

  1. Crew found that customers who engage with them via their social media outlets  (Facebook, Twitter, Pinterest or Instagram) generally spend 2x more than the average customer.

You don’t dare send that traffic to a generic landing page or your home page! Send that social traffic to customized About pages.

Yes. I said pages. Plural. There’s no rule that says you’re limited to a single About page. You have more than one target audience and you create custom landing pages to match the audience of your campaigns – why not create custom About pages to match the different people who find you via social media?

Think about who your target market is: their demographics, geographics, likes and needs. Tailor your About content to talk to your audience in their language – show that you understand those wants and needs as you present your brand story. Then include the next-step or call to action relevant to that audience.

Source

Each of your social profiles includes a place to link to your website, so maximize the impact on conversion by sending them somewhere besides your homepage. Darren Rowse provides a perfect examplewith his custom About page that links from his Twitter profile.

You’re constantly engaging your audience as you share your own and curated content, so send the people you engage with to the one place where they can clearly get your brand story.

Link your people and your brand to your About page

If you’ve got listening posts set up online there’s a good chance you’re catching alerts for your company name, your name and the names of your team. Keeping tabs of brand mentions is smart, but you’re wasting an opportunity if you don’t do anything with it.

You never know when a reader is going to view you, your brand or a team member as someone who brings real value: an influencer. Don’t just settle for links to social profiles. Reach out to the content authors where the content originated and ask them to link those names  – brand included – to a custom about page that highlights your story and your team.

This is a great opportunity to set up supporting calls to action to follow the brand on your social channels and move prospects forward in your buy cycle.

Internal Content Promotion and Engagement

Using your About page with external content is easy – you drive traffic to it and customize it accordingly to cover that inbound opportunity. Now you have to think about post-engagement.

Control what they do after they engage with your site content by stepping up the presentation of what they digest.

Source

A new take on confirmation pages

I think Thank You pages and confirmation pages are one of the most value-wasted pages that we generate in marketing.

Your audience just made a conversion. They literally did exactly what  you wanted them to do, and your response is to serve them a “thanks for that” page?  Strike while the iron is hot and they’re in the middle of engaging your brand!

This is another point where you create a customized About page for receiving redirect traffic post-conversion. There are several benefits to this:

  • The thank you message to show you appreciate the customer
  • The presented company info to solidify the existing trust that spurred the sale
  • Greatly reduced chance of buyer’s remorse
  • Keeping them in the buy cycle (or launching a new buy cycle) for one more call to action
  • Continued engagement with the brand

You don’t have to be done with them once the conversion is complete, and you shouldn’t be ok with letting them leave. Which leads us to the next recommendation…

Why isn’t your About Page your new information/social hub?

You can liven up your static brochure content with some video and images but why not turn it into more? We constantly churn content out through our social channels, so make your About page into the social hub for your business.

Present your social channels via live feeds in one place. Supplement that with a magazine-layout presentation of your most recent blog posts along with press features for your company. Embed your Snapchat stories, Twitter roll, and Instagram. Make it the one place a customer or prospect can quickly and easily digest every type of content you put it.

That’s the page you want them to bookmark and share – not your home page.

Let your about page tell a story

Good content marketing tells a story and there’s no better place than your About page for that. Level up your content by giving your audience an opportunity to be the storyteller.

Think about it from a customer or client perspective. Would you put your trust in a company talking about how awesometastic they are? What if instead it was a colleague raving about the work your company did?

That colleague is far more likely to be unbiased, providing a realistic view of what your company is like. Letting customers tell their story provides a more down-to-earth view of how you do business.

FortyOneTwenty provides standard goods on their About Us page with a well-designed value proposition, but there’s gold below the fold. By including testimonials that feature faces they present a list of companies that “trust” FortyOneTwenty, automatically making them more likable and trustworthy in the eye of prospects.

Conclusion

If you’ve ever celebrated a string of opt-ins from exclusive offers or witnessed the organic traffic from strategic content marketing then you know full well the power of customized landing pages. That’s why you should be employing similar tactics with your About Us pages.

You can transform those pages into an engagement and conversion heavy part of your content strategy with the right approaches:

  • Use video and visually compelling content to drive traffic.
  • Push social traffic to your About page for authority and further engagement.
  • Create multiple customized about pages that are audience specific.
  • Link published content with brand mentions back to your About content.
  • Use customized About pages for redirected confirmations.
  • Transform your About page into a content-rich social hub for your brand.
  • Use content to tell a story, and embrace letting others tell the story for you.

This approach will bring more value to your customers and enrich the relationships & engagement you have with your audience.

Have you done anything unique with your About page to get more from your content marketing and audience engagement?

Jessica Corry

Jessica is a marketing consultant specializing in social media trends, business, and entrepreneurship.

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5 Tips to Create Content Marketing Videos Your Audience Will Want To Watch

Content marketing has evolved in recent years. It’s gone from strictly being based on blogs and written work also to include multimedia strategies. One of the most popular areas of content marketing involves the use of videos.

Audiences are often inherently visual, and videos are a great marketing tool because they’re easily digestible, they can put a face to your brand, make your company feel more personal to the audience, and they’re relatively easy and inexpensive to create.

Online videos have gone from a rarity in marketing to a must-have. With the prolific growth of videos in content marketing, the question becomes how to create videos that are going to be compelling enough for your audience to watch them, particularly in the face of growing video-based competition.

  1. Know Your Audience

When thinking about content marketing, knowing your audience is probably one of the most important things to remember, regardless of your message or your medium. If you’re creating a marketing video aimed at Baby Boomers, you’re going to have different references, a different tone and a unique overall approach as compared to something designed for Millennials.

  1. Capitalize On Something Timely and Relevant

Hootsuite created one of the most popular content marketing campaigns of 2015. The popular social media scheduling tool banked on the tremendous success of Game of Thrones with their viral “A Game of Social Thrones.” It was simple but clever, and it conveyed a message while also referencing something in pop culture that most of the targeted audience already knew about.

  1. People Profiles

Microsoft took the human element into consideration with their recent campaign, simply called “Stories.” Stories was designed to promote the many products available from Microsoft by creating feature stories and profile pieces of actual customers. The profiles are in-depth, and they go beyond simply showing how these people rely on Microsoft, but they really show unique elements of their lives. While it is content marketing, it’s also like human-interest journalism. The profiles aren’t in video format, but they could easily be translated into videos.

  1. Provide Value

Don’t just strive to entertain your audience (although this is helpful too). Great content marketing videos are extremely valuable to the audience. Timothy Sykes is a good example of someone who’s used content marketing to drive incredible success. This penny stock guru not only writes regular blog posts and highly

Timothy Sykes is a good example of someone who’s used content marketing to drive incredible success. This penny stock guru not only writes regular blog posts and highly detailed guides for current and future investors, but he also offers video lessons with real tips, tricks, and strategies. His video series bring his experience and expertise directly to the audience, and they’ve proven to be an important part of his general marketing strategy.

His video series bring his experience and expertise directly to the audience, and they’ve proven to be an important part of his general marketing strategy.

  1. Collaborate

As a final tip to make your videos more compelling, think about teaming up with someone else or another brand. Your videos don’t have to focus exclusively on your brand. You can find other authority members of your industry or community, or maybe even someone outside to box to bring a whole new perspective to your content marketing. The more closely that collaborator can appeal to your targeted audience, the better.

Jessica Corry

Jessica is a marketing consultant specializing in social media trends, business, and entrepreneurship.

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The Ultimate Guide for Building a Perfect Content Strategy

 

Content marketing is big business. It’s become an industry unto itself, and with good reason. 60% of marketers create at least one piece of content per day and year over year growth in unique site traffic is 7.8x higher for content marketing leaders compared to followers (19.7% vs 2.5%). 

We’re in the prime of the content marketing rush and using quality content to enhance the customer experience. 

But before you can even hope to take advantage of the consumers generating more than 100 billion search queries a month for information, you need a content strategy.

You Can’t Go to War Without a Strategy

You’re not just fighting against your competitors out there. You’re waging a war against every distraction that takes the eyes away from your brand and your content.

Jessica Corry

Jessica is a marketing consultant specializing in social media trends, business, and entrepreneurship.

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Must-Have Women’s Summer Fashion Trends for 2016

For a lot of fashion lovers, summer is the best time to experiment with new looks and trends. You can break out of your winter hibernation and have fun with hemlines, sandals, and bold colors. So what are the summer trends shaping up to be this year?

The Cold Shoulder

Giving someone the cold shoulder doesn’t always have to be a bad thing, and this year’s summer trends prove that. The cold shoulder refers to the neckline that includes cutouts highlighting the shoulders. You can find this style everywhere from dresses to blouses. It’s a great way to flash a little summer skin without taking it too far, and it gives clothes a light, breezy look and feel that’s perfect for the warm weather.

Jessica Corry

Jessica is a marketing consultant specializing in social media trends, business, and entrepreneurship.

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