Whether you’re a digital marketer, or you’re a small business owner looking for someone to fill that role, it can be hard to figure out the right qualifications. Many digital marketers have college degrees already (although quite a few don’t as well), but what about the additional credentials?
What are the best certifications or additional training and education a digital marketer can have that not only look good on a resume but have real-world benefits and applications? There are a lot of options available, but below are five of the best options for any marketer. The below certifications and courses can also be good for small business owners to look for when hiring a new contractor or employee.
Coppyblogger Authority Training and Certification
Copyblogger is considered the go-to resource in the world of digital content creation, and they offer content marketing training and certification for members of their “Authority” community. It’s a good way for digital marketers to hone their content skills and boost their abilities and expertise in this particular aspect of digital marketing.
To participate, marketers sign up for a paid annual Authority Membership, and then they can also pay to take part in the separate Certification Program.
Digital Marketing Certified Associate Training (DMCA)
With this in-depth digital marketing certification, participants learn everything they need to know to be a digital marketing pro who can hit the ground running. It includes 48 hours of instructor-led training, 40 hours of project work and more, all aimed at ensuring participants are ready to become part of a high-level team, or lead their own campaigns. What’s unique about this certification offered by Simplilearn, is that certification participants work on real-life projects, giving them
What’s unique about this certification offered by Simplilearn, is that certification participants work on real-life projects, giving them valuable experience they won’t get from many other similar courses.
Google AdWords Certification
The Google AdWords Certification is focused on a very specific niche of digital marketing: online advertising and best practices for using AdWords. The AdWords certification exams allow participants to test how much they know about online advertising, from the basics to the more complex. To become AdWords certified, participants must pass two of the certification exams. This includes AdWords Fundamentals, and one from a list that includes search advertising, display advertising, mobile advertising, video advertising or shopping advertising.
To become AdWords certified, participants must pass two of the certification exams. This includes AdWords Fundamentals, and one from a list that includes search advertising, display advertising, mobile advertising, video advertising or shopping advertising.
HubSpot’s Inbound Marketing Certificate
Available through HubSpot Academy, this is an excellent tool for learning about inbound marketing, and the best part is that it’s free, self-paced and open to anyone who wants to participate. This Inbound Certification shows the foundation of inbound marketing, which includes attracting your audience, turning leads into conversions, closing and also transforming happy customers into promoters and brand ambassadors.
Mobile Marketing Fundamentals
Available from DMA, Mobile Marketing Fundamentals is an excellent course because it focuses so narrowly on the key principles of mobile marketing. This course offers a no-frills introduction to mobile marketing, with content that’s actionable rather than only highlighting theories. It’s an interactive